Pregnancy & Maternity
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Pregnancy & Maternity
Close to the Heart
Close to the Heart brings you breastfeeding clothes that are beautiful, practical and affordable. The family business is owned and operated by Michele, Jacqui, and Alex with 8 kiddies between them.
Breastfeeding is something very close to their hearts, they love that it’s the one thing you can do for your baby that no one else can do. For years they struggled to find breastfeeding clothes that they liked. There are some beautiful ranges out there, but the styles just weren’t right. So the idea was born, why not make it themselves!
They believe maintaining a sense of self is key as a mum, and what you wear can directly impact how you feel. So wear clothes that you love, that you feel great in, and then just include links to breastfeeding. It’s surprisingly straightforward, actually!
Close to the Heart breastfeeding clothes are simple and stylish.
Sizes range from 6-18 and they accept Afterpay
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Pregnancy & Maternity, Pregnancy & Maternity, Swimwear, Women
Cove Republic
Cove Republic’s products are proudly 100% designed and handmade in New Zealand. Chenay Radcliff is the designer and maker of the brand. She lives in Auckland and is completely self-taught!  If you are on the hunt for a local, sustainable activewear brand, Cove’s got you covered.
Chenay’s vision with Cove Republic has been driven by the idea of slow fashion. Incorporating remnant fabrics from larger brands that would otherwise potentially go to waste. Breathing new life into these fabrics to create unique designs is an adventure all in itself. When you shop with Cove Republic, you are supporting more than seven New Zealand businesses.
Cove Republic togs, actives & clothing are proudly designed and handmade in New Zealand.
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Bibs & burp cloths, Blankets & covers, Feminine hygiene, Footwear & accessories, Hats, Maternity bras and breast pads, Pregnancy & Maternity, Pregnancy & Maternity
Flourish Maternity
Bibs & burp cloths, Blankets & covers, Feminine hygiene, Footwear & accessories, Hats, Maternity bras and breast pads, Pregnancy & Maternity, Pregnancy & MaternityFlourish Maternity
Jody Thompson from Flourish Maternity is a proud wife to her husband Aaron and mother to their little girl.
Her background is in early childhood education and management, but nothing has been as fulfilling for her as being able to spend the first three precious years of her daughter’s life at home with her. Now, as the owner of Flourish Maternity, she gets to channel her creative spirit while cherishing every moment with her beloved family.One thing that brings her immense joy is helping mums, babies, and families like yours navigate through the beautiful journey of maternity, breastfeeding, and everything that follows. Needless to say her main goal is to support all mums to feel and look great on their pregnancy, breastfeeding and beyond journey of parenthood by creating beautiful clothing and build a community for mums along the way.
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Baby shower, Clothing & Underwear, Maternity bras and breast pads, Pregnancy & Maternity
Lane and Sage
Baby shower, Clothing & Underwear, Maternity bras and breast pads, Pregnancy & MaternityLane and Sage
Hannah is the owner and operator of Lane and Sage, a small business who make activewear for pregnant and postpartum mums.
Her mission is to provide mums with on-trend, comfortable and versatile activewear which are pregnancy and breastfeeding friendly.
Sizes available 6 – 26.
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Clothing & Underwear, Pregnancy & Maternity, Swimwear
Milk Cove
Jess Stanley, a mum based in Northland, built and designed Milk Cove. The concept was born out of her own experience and a lack of market choices. She realized that there was nothing available in which she felt relaxed and secure, something that would suit her changing body from pregnancy to postpartum and could easily breastfeed.
Jess decided to build a collection that would fix those problems and help all mothers and all bodies, most importantly. At Milk Cove, moms will find the right swimsuit for them, which makes them feel sexy and secure as they take on motherhood.
Each mother deserves to look and feel her best.
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Clothing & Underwear, Pregnancy & Maternity
Rebellious Rose Curve
Racheal Keen is the owner of the Rebellious Rose Curve. The business was born when she was pregnant with her first child and struggled to find suitable maternity and breastfeeding clothing.
Racheal was looking for clothes that she could wear during pregnancy, breastfeeding and beyond. Since opening Rebellious Rose, Racheal found that she wasn’t alone in this struggle and continue to support other curvy mamas.
All items are designed with pregnancy, breastfeeding, and mum life in mind. Breastfeeding access is as discrete as possible so that the pieces can be worn long after you finish feeding.
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Clothing & Underwear, Pregnancy & Maternity
The Pregnancy Loft
Nicole and Megan are the proud owners of The Pregnancy Loft. In maternity and nursing wear, they have a clear understanding of what women are looking for. The Pregnancy Loft is an online store based in Waikato.
A wide selection of new and pre-loved maternity and breastfeeding clothes is available on the Pregnancy Loft. Nicole and Megan believe that everyone needs to look and feel good, particularly someone who has a beautiful child growing up.
Clothing can be viewed through our website or by appointment.
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