beanies

Cherie is the owner of Baby Mumma, born in the heart of Central Otago-New Zealand’s prime merino nation. Her husband was born and raised in the Lower North Island, where his family was involved in the yarn and textile industry. When she was pregnant with her daughter, they started to examine, like all new parents, what was healthy for her precious skin. It wasn’t long before all this experience of merino wool had rushed back into them, and it was just like the birth of Baby Mumma.

Part of becoming a parent, not just now but also in the future, is doing what is best for the child which is why they make a deliberate effort to create goods that are renewable, safe, and biodegradable. Customers purchase quality New Zealand-made goods by joining them on the journey, which in turn helps to protect the children’s future.

Baby Mumma is the innate gratitude, associated with a passion for our world and motivated by the love of our children.