open-ended play

Ryan & Janetta are the owner/operators of JOYBOX. They’re located in Auckland, where all the goods are manufactured and assembled.

JOYBOX believes in the value of child-led dynamic play to improve motor skills and encourage creativity. The open-ended wooden play items are inspired by experts in child care around the world and endorsed in child care settings and at home for their versatility.

Their children, along with RIE and Simplicity Parenting theories of play, are the inspiration behind JOYBOX. Ryan, who is passionate about creating high-quality products that offer a sense of joy, saw a great opportunity to develop products for toys. And thus, in 2016, JOYBOX was born.