Childrens fashion

The Loved Ones is a brand run by one māmā (Caitlin) and her whānau. She makes neutral, boho-inspired baby wraps in the hope of being a well-loved piece to treasure, reuse and keep forever.

Items are produced in small batches, with a focus on earthy tones, simple designs and pops of colour. Each item is lovingly named after a wee babe who we hold close to their hearts. Staple and statement pieces in dreamy tones and styles you will want to cherish, love and then pass on to your own loved ones.

Sizes come in 0-3 months to 4 years.