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The Loved Ones

The Loved Ones is a brand run by one māmā (Caitlin) and her whānau. She makes neutral, boho-inspired baby wraps in the hope of being a well-loved piece to treasure, reuse and keep forever.

Items are produced in small batches, with a focus on earthy tones, simple designs and pops of colour. Each item is lovingly named after a wee babe who we hold close to their hearts. Staple and statement pieces in dreamy tones and styles you will want to cherish, love and then pass on to your own loved ones.

Sizes come in 0-3 months to 4 years.

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The Loved Ones makes neutral, boho-inspired baby clothing to be mixed & matched and passed down through the whānau. Sizes available from 0-3 months to 4 years. Their products #nzmade include:

  • Baby Wraps
  • Clothing
    • Basics
    • Bottoms
    • Dresses
    • Hats
    • Knitwear
    • Lounge Sets
    • Tops


NZ Made

All products made locally in New Zealand


Shipping available throughout New Zealand

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